Case Study

How a Bluetape Pre-Listing Update Turned an Agent's Vision Into a Listing Win

When a Silver Spring townhome risked losing buyers over the lack of in-unit laundry, agent Piers Bocock turned to Bluetape. Together, they transformed a closet into a washer/dryer space, eliminating a common buyer objection and boosting the listing’s appeal.
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%

of laundry-unit concerns resolved

trades performed by Bluetape's in-house team

business days from walkthrough to completion vs 2+ weeks

+

hours saved on administration and project management tasks

Piers Bocock was the listing agent for a lovely three-bedroom, end-unit townhome in a sought-after community in Silver Spring, Maryland. The drawback? There was no in-unit laundry, just a few machines in a communal space a brief walk from the home. 

According to a 2024 study conducted by the National Association of Homebuilders, and further researched by Kiplinger, 86% of buyers want a laundry room. It was the top answer out of 13 features. 

Piers knew adding in-unit laundry would not only broaden the buyer pool but also increase the listing price and limit pushback down the line. A ground floor closet seemed like the perfect candidate for transformation. He needed a partner who could turn his vision into a reality.

Bluetape had recently visited Piers’s brokerage for a lunch & learn. We had promised to simplify the repair process and support agents. Piers decided to put us to the test. 

The Bluetape Advantage

Ray Williams, a Bluetape field manager, walked the property with Piers, listened to his vision for converting the closet into the laundry space, then confirmed the idea’s feasibility by mapping out the ventilation, identifying safety considerations as well as hurdles and solutions, and determining appliance dimensions. 

Piers brought the plan to his client who agreed to move forward. We then:

  • Reframed the closet door
  • Wired a new breaker and line to accommodate the proper appliance outlet
  • Installed ventilation from the closet, through the interior, to the exterior
  • Branched and prepared the water supply for the washer installation
  • Branched and installed the gas line
  • Added a soffit to conceal a duct passing through a bathroom 
  • Encouraged the client to shop for appliances at the best price, then we installed them
  • Ensured the washer and dryer functioned with the new connections 
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The Results

  • Time Protected: Bluetape managed every step — from feasibility to final installation — so Piers could stay focused on his clients and other active deals.
  • Vision Realized: What started as an agent’s idea became a finished, functional, and polished upgrade.
  • Market Appeal Strengthened: The in-unit laundry turned a common buyer objection into a headline feature.
  • Quality Delivered: From new electrical and gas lines to a concealed soffit, the installation blended safety, function, and aesthetics.
  • Client Flexibility Preserved: Sellers were free to shop for appliances, while Bluetape ensured a flawless fit and install.

Bluetape lets me maximize my time. My clients keep their flexibility, and I know the job will be done right and on schedule. It feels like having an extension of my own team.

300x300Piers Bocock
Agent | Katie Bocock Team of Compass

Conclusion

By partnering with Bluetape, Piers transformed a listing obstacle into a selling point, without sacrificing his time or bandwidth. The in-unit laundry upgrade not only aligned with what 86% of buyers want most, but also reinforced Piers’s reputation for delivering concierge-level service. For agents, the takeaway is clear: Bluetape turns good ideas into market-ready results, helping listings stand out and deals move forward with confidence.

Piers Bocock

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Piers specializes in helping buyers and sellers throughout the Washington DC area.

Known for his market knowledge and concierge service, Piers always goes the extra mile to remove obstacles for his clients and close deals efficiently.

Website | Instagram

Challenges:

  • No In-Unit Laundry
    The townhome had no washer/dryer inside the unit — a buyer objection Piers knew he needed to solve.
  • Feasibility & Logistics
    Turning a closet into laundry space required expert input on ventilation, electrical, plumbing, and safety considerations.

Results:

  • 100% of laundry-unit concerns resolved
  • 5 trade performed by Bluetape's in-house team
  • 7 business days from walkthrough to completion vs 2+ weeks
  • +10 hours saved on administration and project management tasks